CASE STUDY
Canal+ is rolling out large-scale omnichannel customer acquisition campaigns with Piximedia.
With Piximedia, Canal+ streamlines the creation, adaptation, and deployment of its digital assets while ensuring brand consistency across all formats, channels, and markets.
Learn more
KEY FIGURES OVER THE PAST YEAR
+28K
generated adaptations
+3500
master’s created
+30
Activated templates
-80%
reduction in production costs
x5
Creative output
CHALLENGE
Produce more, faster, without losing creative control.
Canal+ needed to address a sharp increase in creative demands: a proliferation of formats, channels, offerings, languages, and online release deadlines.
The challenge: to enable marketing, media, and creative teams, as well as agencies, to quickly produce cohesive, approved campaigns ready for launch, without increasing the number of back-and-forth revisions or production costs.
01
An explosion of formats — a proliferation of formats, channels, content offerings, and languages to be produced simultaneously.
02
Publication deadlines — increasingly tight editorial schedules with unexpected highlights..
03
Creative consistency — ensuring brand guidelines are followed across every variation, every market, and every channel.
04
Production costs — reduce back-and-forth communication with agencies without compromising on quality or creative control.
SOLUTION
An omnichannel content factory powered by Piximedia.
Piximedia has implemented a creative automation platform that enables Canal+ to centralize its assets, connect its content feeds, create brand-approved templates, and automatically generate the necessary variations.
Teams can create, adapt, approve, and export their campaigns across various channels: display, social, video, CTV, Smart TV, native, and proprietary formats.
What Piximedia Offers
Canal+ template approved by the brand
Connection to asset databases and content feeds
Automatic adjustments to media formats
Integrated validation workflow
Complete history of changes
Exports and activation via links, tags, or APIs
From brief to execution, in a single workflow.
Canal+ Assets
Images, videos, text, data
Approved templates
Natively integrated brand guidelines
Automatic adjustments
Over 28,000 variations
generated
Validation
Integrated workflows
Media Activation
Display, Social,
CTV, Native…
RESULT
Faster, more consistent, and more cost-effective creative production.
Piximedia enables Canal+ to transition from a manual production process to an industrial one, without compromising creative quality. Teams gain greater autonomy, agencies reduce repetitive tasks, and campaigns can be rolled out more quickly across all touchpoints.
Creative Volume ×5
Creative output increased fivefold without increasing internal resources.
80% cost reduction
Reduce changeover costs by up to 80% through automation.
Omnichannel consistency
Greater consistency across local, social, display, and video campaigns.
Improved responsiveness
Faster response times regarding offers, programs, highlights, and launches.
Team autonomy
In-house teams and agencies gain greater autonomy and reduce repetitive tasks.
Multi-market scalability
Ability to gradually open the platform to multiple entities and markets.
Ready to scale up your creative production?
Piximedia helps brands create, adapt, and launch their omnichannel campaigns with greater speed, consistency, and control.
© 2025 Piximedia. All rights reserved.
Reproduction, distribution or modification of any part of this site is strictly prohibited without prior written permission from Piximedia.
CASE STUDY
Canal+ is rolling out large-scale omnichannel customer acquisition campaigns with Piximedia.
With Piximedia, Canal+ streamlines the creation, adaptation, and deployment of its digital assets while ensuring brand consistency across all formats, channels, and markets.
Learn more
KEY FIGURES OVER THE PAST YEAR
+28K
generated adaptations
+3500
master’s created
+30
Activated templates
-80%
reduction in production costs
x5
Creative output
CHALLENGE
Produce more, faster, without losing creative control.
Canal+ needed to address a sharp increase in creative demands: a proliferation of formats, channels, offerings, languages, and online release deadlines.
The challenge: to enable marketing, media, and creative teams, as well as agencies, to quickly produce cohesive, approved campaigns ready for launch, without increasing the number of back-and-forth revisions or production costs.
01
An explosion of formats — a proliferation of formats, channels, content offerings, and languages to be produced simultaneously.
02
Publication deadlines — increasingly tight editorial schedules with unexpected highlights..
03
Creative consistency — ensuring brand guidelines are followed across every variation, every market, and every channel.
04
Production costs — reduce back-and-forth communication with agencies without compromising on quality or creative control.
SOLUTION
An omnichannel content factory powered by Piximedia.
Piximedia has implemented a creative automation platform that enables Canal+ to centralize its assets, connect its content feeds, create brand-approved templates, and automatically generate the necessary variations.
Teams can create, adapt, approve, and export their campaigns across various channels: display, social, video, CTV, Smart TV, native, and proprietary formats.
What Piximedia Offers
Canal+ template approved by the brand
Connection to asset databases and content feeds
Automatic adjustments to media formats
Integrated validation workflow
Complete history of changes
Exports and activation via links, tags, or APIs
From brief to execution, in a single workflow.
Canal+ Assets
Images, videos, text, data
Approved templates
Natively integrated brand guidelines
Automatic adjustments
Over 28,000 variations
generated
Validation
Integrated workflows
Media Activation
Display, Social,
CTV, Native…
RESULT
Faster, more consistent, and more cost-effective creative production.
Piximedia enables Canal+ to transition from a manual production process to an industrial one, without compromising creative quality. Teams gain greater autonomy, agencies reduce repetitive tasks, and campaigns can be rolled out more quickly across all touchpoints.
Creative volume ×5
Creative output increased fivefold without increasing internal resources.
80% cost reduction
Reduce changeover costs by up to 80% through automation.
Omnichannel consistency
Greater consistency across local, social, display, and video campaigns.
Improved responsiveness
Faster response times regarding offers, programs, highlights, and launches.
Team autonomy
In-house teams and agencies gain greater autonomy and reduce repetitive tasks.
Multi-market scalability
Ability to gradually open the platform to multiple entities and markets.
Ready to scale up your creative production?
Piximedia helps brands create, adapt, and launch their omnichannel campaigns with greater speed, consistency, and control.
© 2025 Piximedia. All rights reserved.
Reproduction, distribution or modification of any part of this site is strictly prohibited without prior written permission from Piximedia.