RGPD & PRIVATE LIFE
Respecting privacy is our priority.
Any use, reproduction, distribution or modification of all or part of this site without the prior written consent of Piximedia is strictly prohibited.
01
About Piximedia
Simpler, faster, and more cost-effective marketing
At Piximedia, we believe technology should make marketing simpler, faster, and more profitable.
We develop a creative automation SaaS platform designed to help brands produce, adapt, and activate their campaigns at scale, without adding complexity to their organization.
Our approach
Our approach is built on a strong conviction: for technology to be truly useful, it must start from real operational needs. That is why we work closely with our clients, alongside their teams, to understand their business goals, brand challenges, and operational constraints.
Solutions
This understanding allows us to design solutions that are not only powerful, but also easy to deploy, simple to use, and immediately value-creating.
Inovation
At Piximedia, we put innovation at the service of efficiency. We help brands gain productivity, consistency, and control, while maintaining high standards for message quality and campaign performance.
Vision
Our ambition is clear: to make technology more accessible, more seamless, and more profitable for brands.
02
Data we collect
Anonymous user profiles
All data we collect is attached to a user profile created anonymously using cookies. Cookies are small files managed by your browser used to store text data.
The data Piximedia stores in cookies is twofold:
01.
ID
Anonymous user ID, generated randomly.
02.
TECHNICAL
DATA
Technical data used locally within your browser, and not linked to your user profile. For instance, Piximedia may preselect an ad, and use cookies to transfer this information to the rendering engine
Your anonymous user profile can also contain your anonymized IP address, which identifies your network, and other public data, such as :
ISP
Connection type (home/office/mobile)
Geographical area (country, city, postal code, etc..)
Online navigation data
While you browse partner sites, Piximedia may add to your user profile information about the pages you visit, such as:
Domain name
Page URL
Type of page (is it an article, an home page, a search page, etc..)
General theme of the page (example: car, fashion, technology, etc..)
Search terms
Event logs
Event logs are files that contains all the relevant data to create various campaign reports (see next section). Every time an event occurs, a 1x1 tracking event is sent to Piximedia. Event can be anything related to an ad, such as:
View: when an ad is displayed or viewed by you
Engagement: when you interact with an ad by clicking, or, in the case of an interactive ad, playing the video, engaging with the ad
Post-click: when, after clicking on an advertisement, you visit an advertiser's site All events are gathered in large text file, and then processed by Piximedia to create reports.
Personal data
In order to create profiles, display an advertisement, or to analyse campaign performances, or for any statistical treatment of any kind, Piximedia does not need, request, store or make use of personal identifiable data, such as your name, email address, phone number, street address, or any information that could be used to identify you as a individual.
As an exception to that rule, we may run advertisement embedding a contact form requesting personal contact information in exchange for a service from one of our advertiser, for instance, your email address in order to send you a PDF file by mail, or a name / address to enter an online contest. This information is collected on a voluntary basis, this data is hosted separately from all others, and never used in any way in conjunction with your anonymous profile.
04
Your rights
In accordance with the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:
Right of access
You may request access to the personal data we hold about you.
Right to rectification
You may request that inaccurate or incomplete data be corrected.
Right to erasure
You may request the deletion of your data in accordance with the law.
Right to object
You may object at any time to the processing of your data for marketing purposes.
Right to data portability
You can retrieve your data in a structured, machine-readable format.
05
Cookies
Piximedia utilise des cookies et technologies similaires pour assurer le bon fonctionnement du site, améliorer votre expérience et mesurer l'audience. Vous pouvez à tout moment gérer vos préférences cookies.
ESSENSTIELS
Nécessaires au fonctionnement du site. Ils ne peuvent pas être désactivés.
ANALYTIQUES
Nous aident à comprendre comment vous interagissez avec le site (audience anonymisée).
PUBLICITAIRES
Permettent de vous proposer des publicités pertinentes en fonction de vos centres d'intérêt.
06
Contact Us
If you have any questions about this policy or wish to exercise your rights, please contact our Data Protection Officer:
DPO
Data Protection Officer — Piximedia SAS
ADRESS
17 rue de l'Hôtel de Ville, 92200 Neuilly-sur-Seine
CNIL
You may also file a complaint with the CNIL if you believe your rights have not been respected.
07
How data is used
Difference between ad serving and Marketplace
Piximedia has two separate products:
Marketplace,
where we propose partners and advertisers buying and selling advertising inventoryAd Serving,
where we provide a platform to host, broadcast and measure advertisements performances, but with no active buying and selling from our part
This document describes the data collection process related to the Marketplace. As for ad serving, all sections relative to active profiling, look-alike, and retargeting are not applicable.
For profiling
The data gathered at an individual level (user profile data) is fully anonymised, in a way that makes it impossible to get back to the original data, and then aggregated into standard profiles, such as gender / age, or interests / hobbies. These profiles are then used throughout the Piximedia platform.
For predictive performance analysis
Our advertisers want to reach an audience that is engaged and attracted to their product and services. To do that, Piximedia's platform uses a process called "look-alike targeting".
The anonymous profiles explained in the previous section are used to detect which one responds positively to the advertiser's message. Once the best profiles are selected, they are applied back to individual users that share the same traits as the generic profile. This allows the system to select the the most engaged users among the general population. Please note that your individual data is never directly linked to a user profile.
For retargeting and re-messaging
Retargeting is a process which allows a brand to display advertisement if you have made a certain action on it's site. As a example, you may be retargeted by a car brand if you have been to the manufacturer's site and configured a vehicle.
Re-messaging is almost the same thing, but with creative. If you have configured an SUV, then you will get a creative displaying an offroad vehicle, if you have configured a motorcycle, then the creative will switch to a scooter.
Both methods are based on 1x1 pixels: when you do a certain action, a corresponding Piximedia pixel is called by the advertiser, and this pixel instructs the Piximedia platform to display a certain message.
For campaign analysis and reporting
Piximedia provides industry-standard campaign metrics such as impressions (how many time an ad has been displayed), clicks, visits on the advertiser's site, viewability, etc.. These metrics let the advertiser analyse the performance of the campaign by answering questions like :
Which website performs best
How much time users spend on my site after click
Which creative message creates the best engagement
Which user group is more interested in my products.
Report data is aggregated and does not contain user level information.
08
Technical facts
Storage and security
All data managed by Piximedia is stored within the European Union (Ireland and France). All data transfer, from you to Piximedia, as well as within Piximedia, are secured using state of the art encryption technologies.
Obviously all data access is restricted by login, and we have set different level of access :
Piximedia platform, used to access aggregated reports (ie. campaign level) are only accessible through a secure login.
The back-office, is only available to IT staff, either through up to date SSH keys, or two-factor authentication.
The databases containing Event Logs are only accessible to individual report developers.
The database containing the user profiles are not accessible by anyone within Piximedia, including the master administrator, if the user id is not known to the admin. As the user ID is a random 128 bit string, it means only the end user can access his or her own data.
Data life cycle
Your data is stored within our servers, and purged on a regular basis. The frequency of the purge depends on the data:
Anonymous user profiles are deleted after six month
Navigation data is deleted simultaneously, as they are attached to user profiles
Event logs are deleted after two years
09
How can I access or delete my data
Piximedia stores your data using the user-id as a key and the user's privacy is built deep into our platform. This means this link is for your current profile only ; if you have deleted your cookies, and are looking for a previous profile, we have no way of retrieving your information, as only you know your ID. On the same note, we cannot give you information by mail, or any other way, as we need your user-id to retrieve data, and only you have it in your browser.
For all other inquiries, please see the next section.
10
Data opt-out
This will set a special cookie from Piximedia on your browser that will keep you as opted out of behavioral data collection. Please note that if you delete this cookie, of use another browser and / or device (mobile phone, tablet, etc..), you will have to repeat this step, as cookies are not shared between devices and browsers.
Additionally, industry-wide platforms will let you opt-out of all targeted advertising at once for a wide array of companies, including companies Piximedia shares data with.
You can unsubscribe globally here:
11
Piximedia member of IAB France
Piximedia is a member of IAB France (www.iabfrance.com) and is committed alongside other stakeholders to the adoption of a regulatory framework ensuring greater transparency and better control of practices relating to the distribution of targeted advertising on the Internet. We support GDPR and user consent in Piximedia protocols according to the recommendations of Iab OpenRTB and are registered under IAB Vendor ID 127.
12
Learn more
For all questions about:
Privacy
Piximedia data
This document
Information requests
Please send a mail to privacy@piximedia.com all the relevant details. Our data protection officer, Mr Christian Sulecki, will handle your request. Should you need more general information about managing your online privacy, please go to the official regulator website:
More information about SmartAdServer's privacy policy can be found here:
More information about Freewheel's privacy policy can be found here:
